e.l.f Cosmetics Nordic Glow Tour

This artwork was created for e.l.f. Cosmetics' European brand activation roadshow, which travelled across Copenhagen, Stockholm, and Oslo to promote a new product range through an immersive 'backstage' concert experience. I contributed to the visual identity across multiple touchpoints, including the full vehicle wrap for the custom double-decker bus, gazebo artwork, lanyard passes, directional arrow signage, and a tattoo board. Location-specific installations included floor and escalator artwork for Helsinki and Copenhagen stations, Oslo station floor stickers, bus interior posters, and a Guitar Hero wall surround. These branded elements worked together to transform each venue into an engaging beauty destination that captured the brand's playful personality and created memorable photo opportunities for thousands of fans.